ADQ Analytics | ADQ Advertising Analytics
Query and analyze Tencent ADQ (Guangdiantong) advertising data, including account balance, campaigns, ad group data, creative performance multi-dimensional reports, and real-time monitoring & inspection. Supports multi-level drill-down and summary analysis for advertising operators and optimizers
What Is ADQ Analytics?
ADQ Analytics is a Tencent advertising data skill on EasyClaw that provides direct query and analysis access to Tencent ADQ (Guangdiantong / 广点通) advertising accounts. It retrieves real-time account balances, campaign performance metrics, ad group data, creative performance, and spend reports — all through a conversational interface without logging into the ADQ platform directly.
The skill is designed for digital marketing managers, performance advertising teams, and agencies running paid campaigns on Tencent's advertising ecosystem — including WeChat Moments, WeChat public accounts, QQ browser, and Tencent News — who need fast access to account data without navigating the ADQ dashboard.
The expected outcome is immediate access to the performance metrics that matter: current account balance, today's spend, campaign-level ROAS, creative performance rankings, and ad group delivery status — formatted as structured reports ready for analysis or client sharing.
How ADQ Analytics Works
1. Account authentication. The skill requires your ADQ account ID and API credentials to access account data. Once configured, all queries run against your specific account.
2. Natural language query routing. Describe what you want to know — account balance, yesterday's total spend, best-performing creative this week — and the skill routes the query to the appropriate ADQ API endpoints.
3. Data retrieval and formatting. The skill pulls raw data from ADQ's reporting API and formats it into readable summaries: balance and credit status, spend tables by campaign or ad group, and creative performance metrics.
4. Time range flexibility. Specify any time range — today, yesterday, last 7 days, custom date range — for spend and performance queries. The skill defaults to sensible periods (yesterday for daily reports, last 7 days for trend queries) when no range is specified.
5. Clarification for incomplete requests. When a query needs additional parameters — account ID, time range, campaign scope — the skill asks specifically for the missing information rather than returning generic results.
Key Features
- Account balance check: Real-time balance and credit status for any ADQ account.
- Daily spend reports: Today's and yesterday's spend totals by account, campaign, or ad group.
- Campaign performance: Impressions, clicks, CTR, conversions, and cost metrics by campaign.
- Creative analysis: Performance ranking of ad creatives by click-through rate and conversion rate.
- Ad group monitoring: Delivery status, budget utilization, and key metrics per ad group.
- Custom time range queries: Pull performance data for any date range with a single request.
What Problems Does ADQ Analytics | ADQ Advertising Analytics Solve?
1. Morning account health check
A performance marketer starts their day by asking "show me account balance and yesterday's total spend." ADQ Analytics returns the balance, daily spend total, and a breakdown by top-spending campaigns — a 30-second briefing that previously required logging into ADQ and navigating multiple report screens.
2. Creative performance review
A creative team wants to know which ad designs are performing best before producing new assets. They ask for recent ad performance rankings. The skill returns creatives sorted by CTR and conversion rate, with spend amounts — showing clearly which formats and messages are connecting with audiences.
3. Real-time spend monitoring
During a campaign launch, a media buyer checks "how much did we spend today?" every few hours. ADQ Analytics returns the real-time spend figure immediately, letting them monitor pacing against daily budget without dashboard access.
4. Campaign-level performance comparison
An account manager needs to compare three active campaigns for a weekly client report. They ask for a campaign performance table for the past 7 days. The skill returns a formatted comparison with impressions, CTR, CPC, and conversions per campaign.
5. Budget utilization check before end of month
At month-end, a media planner checks budget utilization across all active ad groups to identify underpacing campaigns that need adjustment before the period closes. A single query returns current spend vs. budget for all active ad groups.
Example Workflow
An agency account manager needs to prepare a Monday morning performance briefing for a client running three ADQ campaigns.
1. They open EasyClaw and activate ADQ Analytics.
2. They ask: *"Show me account balance and last week's total spend for account [ID]."*
3. Result: Balance ¥45,230, last week spend ¥28,400, all three campaigns active.
4. They ask: *"Give me campaign performance for the last 7 days — impressions, CTR, CPC, conversions."*
5. Result: Formatted table showing Campaign A outperforming on CTR (2.3% vs 1.4% for B and C), Campaign C lowest CPA.
6. They ask: *"Which creatives had the best CTR this week?"* — get the top 5 creatives ranked for the client creative report.
Full weekly briefing data compiled in under 3 minutes.
Getting Started with ADQ Analytics | ADQ Advertising Analytics
Benefits of Using ADQ Analytics
Eliminates dashboard navigation time. Pulling the same reports from ADQ's web interface requires logging in, navigating to the correct report type, setting date ranges, and waiting for page loads — typically 5–10 minutes per report. This skill returns the same data in seconds through a natural language query.
Accessible to team members without platform access. ADQ dashboard seats are limited and logins are managed. With ADQ Analytics on EasyClaw, team members who need data access but don't need full platform access can query performance without additional ADQ account provisioning.
Faster client reporting. Agencies preparing weekly or daily client reports can pull all necessary metrics from a single EasyClaw conversation rather than exporting from ADQ and formatting manually.
Consistent data retrieval. Natural language queries reduce the risk of accidentally pulling the wrong date range or campaign scope that can occur with manual dashboard navigation.
Real-time spend visibility. Checking spend pacing during active campaigns requires real-time data access. The skill provides this without requiring continuous dashboard monitoring.
Best Practices
- Always specify the account ID for multi-account setups. If you manage multiple ADQ accounts, include the account ID in every query to prevent ambiguous results.
- Request time ranges explicitly for accuracy. "Yesterday's spend" and "last 7 days" produce different results. Be explicit about the period you need, especially for month-over-month comparisons.
- Combine balance checks with spend reports. A balance check alone doesn't tell you burn rate. Pair it with recent daily spend to estimate runway and plan recharge timing.
- Review creative performance weekly, not monthly. ADQ creative fatigue can develop quickly. Weekly creative ranking reviews catch declining CTR early enough to refresh assets before performance degrades significantly.
- Set spend alerts before budget limits. Before campaigns hit daily or total budget limits, use ADQ Analytics to check remaining budget and flag campaigns approaching caps — especially important for time-sensitive promotions.
Frequently Asked Questions
What is Tencent ADQ and who uses it?
Tencent ADQ (Guangdiantong, 广点通) is Tencent's performance advertising platform, placing ads across WeChat Moments, WeChat Official Accounts, QQ, Tencent Video, and other Tencent properties. It is used by brands, e-commerce operators, app developers, and agencies running performance campaigns in China's digital advertising ecosystem.
What credentials are needed to use this skill?
You need your ADQ account ID and API access credentials (App ID and App Key from the ADQ developer platform). These are configured once in EasyClaw and used for all subsequent queries.
Can I query multiple ADQ accounts with this skill?
Yes. Specify the account ID in your query to switch between accounts. If you manage an agency account with multiple sub-accounts, you can query each sub-account individually.
What metrics are available in campaign performance reports?
Available metrics include: impressions, clicks, CTR (click-through rate), CPC (cost per click), spend, conversions, CVR (conversion rate), CPA (cost per acquisition), and ROAS where conversion value tracking is configured.
How real-time is the spend data?
Spend data has a typical delay of 15–30 minutes from actual delivery. For campaigns with significant hourly spend variation, this lag should be factored into pacing decisions.
Can I get creative-level performance data?
Yes. The skill can retrieve performance metrics broken down by individual creative (ad image or video), including impressions, CTR, spend, and conversion rate. This is useful for identifying top and bottom performers for creative rotation decisions.
Does this skill support automated alerts or notifications?
The skill responds to queries rather than pushing proactive alerts. For automated monitoring, you would need to schedule regular queries or integrate the underlying ADQ API with a monitoring system.
Can I compare performance across different time periods?
Yes. Ask for "last 7 days vs. previous 7 days" or specify any two date ranges for comparison. The skill returns both periods' data formatted for side-by-side comparison.
What happens if my ADQ account has insufficient balance?
A balance check will show the low balance status. The skill can flag when balance falls below a threshold you specify, helping you avoid campaign interruption from account depletion.
Is ADQ Analytics suitable for agencies managing client accounts?
Yes. Agencies can query client sub-accounts by account ID and pull formatted performance reports suitable for client-facing delivery. The skill's structured output reduces the formatting work typically required when preparing client reports from raw ADQ exports.
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