Find and filter KOLs on Douyin based on custom criteria, scrape influencer data, and export to Excel.
KOL Finder (抖音达人筛选器) is an automated influencer discovery and metrics auditing skill on EasyClaw. Designed specifically for e-commerce merchants, brands, and agencies running campaigns on Douyin (TikTok China), it integrates with live creator database feeds to filter, analyze, and shortlist key opinion leaders (KOLs) based on your custom criteria — including category nodes (e.g., Mother & Baby, Pet Life), audience size tiers, contact availability, and average live-stream GMV performance — exporting the completed influencer roster directly as structured Excel spreadsheets.
The skill is built for marketing directors managing influencer ad spend, growth leads scaling affiliate networks, and agencies compiling talent recommendation decks.
The expected outcome is a vetted Influencer Shortlist: a highly structured directory featuring creator names, follower metrics, main categories, verified contact options, average live-stream GMV brackets, and suitability grades, saved directly as local spreadsheets.
1. Analyze search parameters and targets. Provide your target filters: category (e.g., "Mother & Baby - Pet Life"), follower threshold (e.g., "under 100k followers"), contact requirements, and live-stream performance (e.g., "average GMV > 10,000 RMB").
2. Database and API query execution. The skill queries active Douyin creator networks and agency database feeds, pulling matching influencer profiles.
3. Multi-metric qualification check. It screens the extracted profiles: verifying active, public contact options (email, WeChat, or phone), auditing historical live-stream sales data, and filtering out accounts that don't match your criteria.
4. Excel-ready spreadsheet compilation. The skill structures the shortlisted profiles into a standardized table, calculating key suitability rankings and exporting the data directly as a local CSV file.
5. Campaign pitch brief. It compiles a brief operational summary in your conversation, outlining how to initiate outreach with the shortlisted creators to maximize response rates.
- Dynamic creator searcher: Filters millions of Douyin influencers based on category, followers, and GMV.
- Live-stream GMV auditor: Verifies average live-stream sales volumes to find profitable partners.
- Verified contact extractor: Isolates public email, phone, or WeChat contact details headlessly.
- Outreach pitch assistant: Generates high-converting outreach email and message scripts for selected tiers.
- Direct Excel/CSV export: Writes clean, spreadsheet-ready files directly to your workspace.
- Visual ranking tables: Formats shortlisted creators into scannable Markdown grids in chat.
1. Sourcing low-cost, high-ROI micro-influencers for a pet brand
A pet brand wants to find 10 micro-influencers (under 100k followers) in the "Pet Life" category who have public contact info and generate an average of over ¥10,000 per live-stream. The skill screens the database, filters out bloated macro-creators, and delivers a vetted shortlist of 10 high-performing micro-influencers with verified WeChat contacts and GMV stats, ready to download as a spreadsheet.
2. Auditing competitor talent rosters
An agency preparing a client pitch wants to know which creators their competitor is partnering with. They provide the competitor's campaign hashtag. The skill crawls related posts, identifies the participating creators, and compiles their metrics (followers, engagement rate, average GMV) into a side-by-side audit sheet.
3. Planning an affiliate-only campaign with high-GMV creators
A merchant wants to scale their affiliate network with zero upfront flat fees. They use the skill to filter for creators who accept commission-only contracts (CPS) and have stable live-stream sales records, building a low-risk, performance-aligned affiliate roster.
4. Filtering out-of-category or low-engagement accounts
A brand is reviewing 50 inbound creator pitches. They paste the profiles. The skill audits their engagement history: flagging accounts with low active comments or suspicious follower growth, allowing the brand to filter out low-ROI partnerships before committing budget.
5. Automatically explaining available screening dimensions
A user is unsure what filters they can apply and asks: "I want to screen creators, what dimensions can you filter?" The skill returns a complete, structured checklist of available search parameters: categorizing filters by Category, Followers, Contact Info, Live-stream GMV, Engagement Rate, and Region, helping the user structure their search.
A brand manager wants to find 10 pet-focused micro-influencers with proven live-stream sales.
1. They open EasyClaw and activate KOL Finder.
2. They run: *"Find 10 creators in Mother & Baby/Pet Life, followers < 100k, GMV > 10,000 RMB, with contact info."*
3. The skill queries the creator database, filters the metrics, and structures the list.
4. It outputs the structured KOL Shortlist table in the conversation.
5. It saves the complete 10-creator dataset with WeChat and email contacts to: `public/data/exports/pet-kol-shortlist.csv`.
6. The manager downloads the CSV to begin their outreach campaign.
KOL shortlists compiled and exported in under 40 seconds.
Add this skill to your EasyClaw workspace
Describe your task in a chat message
Review the output and iterate if needed
Export or share the results directly from EasyClaw
Combine with other skills to build automated workflows
The search engine supports all major consumer and e-commerce categories listed on Douyin, including Mother & Baby (母婴), Pet Life (宠物生活), Beauty & Skincare (美妆个护), Fashion Apparel (服饰鞋包), Food & Beverage (食品饮料), and Home Goods (家居生活).
The database collects and averages transaction metrics from public live-stream sales records, providing a reliable directional indicator of the creator's actual conversion power.
Standard exported fields include: Creator Name, Douyin ID, Total Followers, Category Node, Verified Contact Option, Average Live-stream GMV, Engagement Rate, and Profile URL.
No. The skill is powered by real-time database integrations managed securely on the backend, requiring no official developer logins or credentials to run searches.
KOL stands for Key Opinion Leader (influencer). They are categorized by follower size: Micro (under 100k, high engagement), Mid-tier (100k–500k), Macro (500k–1M), and Mega (1M+, massive reach but often lower conversion rates).
Yes. The skill automatically writes your shortlisted creators to standard CSV files in your workspace exports directory, which you can easily open in Microsoft Word, Excel, or Google Sheets with 1 click.
Once you compile your shortlist, ask the skill: "write an outreach script for the pet creators." It will generate a professional, non-spammy collaboration pitch template, ready to copy and send.
Yes. All creator queries, metric filterings, and file writes are executed entirely locally in your workspace session, keeping your strategic marketing plans confidential.
Yes. You can specify regional filters in your queries (e.g., "find pet creators based in Shanghai or Hangzhou") to coordinate local offline events or shipping logistics.
If your filters are too narrow and return no matches, the skill will report the outcome, suggest broader alternative parameters, and ask if you would like to run a revised search.
Browse more in General Tools or all skills.
Get EasyClaw, add this skill, and start building AI agent workflows in minutes.
Get EasyClaw Free →