Qianchuan Analytics | Campaign Report Tool
Queries Qianchuan ad account metrics, campaign reports, live stream performance, creative effectiveness, and monitoring signals for analysis workflows.
If you're spending money on Douyin ads through Qianchuan (巨量千川), you know the dashboard alone doesn't tell you what you actually need to know. The numbers are there — spend, impressions, conversion rates — but extracting insights from a dozen different report screens wastes time you should be spending on optimization. The Qianchuan Analytics skill cuts through the dashboard sprawl by giving you direct, conversational access to your ad account metrics.
This skill is purpose-built for performance marketers, e-commerce operators, live-stream teams, and anyone whose revenue depends on Qianchuan ad performance. Instead of navigating through campaign lists, date pickers, and five tabs of metrics, you ask questions in plain language: "What's my account balance?" "How did yesterday's campaigns perform?" "Which creative has the best ROI this week?" The skill queries your account data and returns the numbers — formatted, contextualized, and sometimes visualized as trend reports.
The real power lies in the monitoring angle. You can ask for performance signals — sudden cost spikes, declining click-through rates, budget exhaustion alerts — and the skill surfaces anomalies before they become expensive problems. For live-stream operators, it pulls real-time viewer metrics, conversion data, and audience retention curves, connecting ad spend directly to streaming performance in a way the native Qianchuan interface struggles to do.
What Problems Does Qianchuan Analytics | Campaign Report Tool Solve?
An e-commerce operator was running 12 Qianchuan campaigns simultaneously for a summer apparel promotion. Every morning she logged into the Qianchuan dashboard, opened each campaign individually, exported CSVs, and built a manual Excel summary to share with her team. The routine chewed through 90 minutes daily — and by the time she spotted a campaign that had burned ¥2,000 overnight with zero conversions, the damage was done. After switching to Qianchuan Analytics, her morning check became a single query: "Show me yesterday's campaign performance summary." The skill returned a ranked list of all 12 campaigns by ROI, flagged the two underperformers in red, and included a 7-day trend line. She caught the dud campaign within 90 seconds of starting her day and paused it before another yuan was wasted.
A live-stream team was running daily four-hour sessions and couldn't figure out why Tuesday afternoons consistently underperformed. The team lead suspected it was an audience timing issue but had no data to back it up. Using Qianchuan Analytics, she queried live-stream performance broken down by day-of-week and hour block. The data showed that Tuesday 2pm-4pm saw 40% lower viewer retention than other time slots, and ad click-through rates dropped proportionally. She shifted Tuesday's stream to 7pm and saw a 28% revenue lift the following week — a scheduling change that paid for itself instantly.
A performance marketing manager was preparing a quarterly review for leadership and needed to show which creatives drove the highest ROAS across 30+ ad groups. Pulling this manually from the Qianchuan dashboard was a nightmare of cross-referencing creative IDs with campaign data. She queried "Top 10 creatives by ROAS this quarter" in Qianchuan Analytics, got a clean ranked list with spend, conversions, and ROAS per creative, and built her presentation slide in 20 minutes instead of three hours.
Getting Started with Qianchuan Analytics | Campaign Report Tool
Before you start, make sure your Qianchuan account credentials are linked in the skill's settings. You'll need your advertiser ID and the appropriate API permissions — the skill walks you through the OAuth flow when you first open it. Once connected, all your account data is accessible through natural language.
Start with an account health check: "Show my account balance and today's spend." The skill returns your current balance, daily budget cap, spend-to-date, and a 7-day spend trend that helps you spot unusual patterns. If spend is accelerating faster than usual, you'll see it immediately in the trend visualization rather than discovering it when the budget runs dry at 3pm.
For campaign-level analysis, ask "How are my campaigns performing?" and the skill returns a list of all active campaigns with key metrics: impressions, clicks, cost, conversions, ROAS, and CTR. Campaigns are ranked by ROAS by default, so your best and worst performers are right at the top. To drill into a specific campaign, reference it by name: "Break down campaign 'Summer Sale V3' by ad group."
Live-stream analytics require your Douyin account ID (aweme_id). Once provided, query "How's my live stream doing?" while you're live, and the skill pulls real-time viewer count, average watch time, interaction rate, product click-throughs, and — crucially — how much ad spend is driving each viewer to the stream. This lets you adjust budget allocation mid-stream: if one ad set is bringing high-quality viewers who actually buy, you can shift more budget there without leaving EasyClaw.
For creative analysis, ask "Which creatives are performing best?" and the skill returns a ranked list with engagement metrics per creative. You can filter by date range, campaign, or metric. The monitoring feature is what takes this from convenient to essential: set up a recurring query for "Alert me if any campaign's cost-per-conversion exceeds ¥50" and the skill watches for threshold breaches, notifying you before small problems become budget sinkholes.
Frequently Asked Questions
Do I need a specific Qianchuan account tier to use this?
The skill works with any Qianchuan advertiser account that has API access enabled. Most standard accounts support API queries natively. If you're on a restricted or agency-managed account, check with your account manager about API permissions — the skill will indicate if your account lacks the necessary access.
Can it manage campaigns — create, pause, adjust budgets — or just query data?
Currently, the skill is read-only: it queries and analyzes your account data but doesn't execute changes. This is intentional for safety — no risk of accidentally pausing a ¥50,000 campaign. For campaign management, use the native Qianchuan dashboard after reviewing the skill's analysis. Future versions may add controlled write capabilities.
How real-time is the live-stream data?
Live-stream metrics update with a typical lag of 1-2 minutes, which is standard for Qianchuan's API. This is fast enough for mid-stream budget adjustments but not tick-by-tick. For sub-minute precision, keep the native Qianchuan live dashboard open alongside the skill.
Does it support multi-account management for agencies?
Yes. If you manage multiple Qianchuan advertiser accounts, you can add each one as a separate connection in the skill settings. Switch between them by specifying which account to query: "Show account [Account Name] balance and today's spend." Each account's data is isolated and queried independently.
What metrics are available beyond basic spend and ROAS?
The skill surfaces virtually all metrics available in the Qianchuan API: impressions, clicks, CTR, CPM, CPC, conversions (by type), conversion rate, cost-per-conversion, ROAS, video play rates, engagement metrics, audience demographics, and more. If it's in your Qianchuan reports, you can query it conversationally.
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